Chanel Spring-Summer 2013 advertising campaign caught my attention in a good way. A minimalist scenario inspired by the Japanese Tea houses featuring two very young models and the renowned 42 year old model Stella Tennant. The images seem to show a mother and daughter everyday life scene, beside the messy room photo (your mother would never let you to left the room like this).The message in these photos is clearly: Chanel's timeless, elegant and feminine signature style will fit you regardless your age. Beside the implicit message, the collection is just beautiful, the sleek and minimal clothes in black and white combos with primary colours popping out. We love you Karl !
The messy room, an antitheses of the Like Mother Like Daughter or not ?!