Burberry just launch his own social networking, a way to approach a younger target and get the customer involved with the brand.
There's also the possibilty to comment and insert your own pictures dressing the trench. The website alsof eatures the story of the historical garment. I have a similiar one pictured on the 70's story of the trench. I will post it when I arrive at home on Christmas.
(Mãe preciso de um gabardine, Burberry claro.)