For centuries flowers have been an inspiration for fashion, they keep coming back as a trend, even if I like to think a bold flower print is never out. Since 2012 they started blooming in the fashion scene, passing from being a source of inspiration to protagonists of new stories. Suddenly flowers started to gather more attention than the clothes itself, they are not only there for the ornamental purpose, they become part of the scene. The flower arrangements trend started by Raf Simons flower rooms when debuting Christian Dior Haute Couture Fall/Winter 2012-13 collection. One million fresh flowers were placed in five large rooms, Christian Dior obsession with flowers was translated into the salons.
After two years as Creative Director of the online retailer Moda Operandi, Taylor Tomasi Hill decided it was time to begin her own venture in the flower world. Taylor started doing her own personal blooms and distributing them as thank you notes, but suddenly all her friends asked her for more and it evolved into a business. Now she does miniature flower arrangements mainly for fashion events.
We can´t forget Kim and Kanye flower hall on their wedding.
Marni organized a one day Flower Market during Milan Fashion Week to celebrate the brands 20th Anniversary. Flowers, Columbian animal sculptures, canvas aprons and Marni shopping bags sold out.
Dries Van Noten showed his Spring-Summer 2015 collection in a furry grass like carpet that evoked Renoir's "Dejeuner Sur L'Herber".