Image from the 40th anniversary.
It was annouced today that H&M will make a collaboration with the french designer, Sonia Rykiel. A range of lingerie and accessories will be released in 1,500 H&M stores worldwide on the 5th December. The second part of the collaboration will feature a knitwear collection for women and girls ( 11 months to 8 years) as well as playful accessories on February 20th, 2010.
This is the first time that H&M incorporates lingerie in a collaboration. And for sure will be sucessfull as teh others. I cannot wait!